A cookie is a file which is downloaded to a user’s computer when certain web pages are accessed. Among other things, cookies enable a website to store and retrieve information about the user’s browsing habits or their computer and, depending on the information they contain and how the computer is used, they can be used to recognize a user. The user’s browser stores cookies on the hard drive during the current session, taking up a minimal amount of memory space and not harming the computer. Cookies do not contain any specific personal information, and most of them are deleted from the hard drive at the end of the browser session (so-called session cookies).
- Technical cookies: allow the user to browse a website, platform or application, and to use the various options and services that exist therein, such as monitoring traffic and data communication, identifying the session, entering areas with restricted access, remembering the elements making up an order, carrying out the purchase process of an order, making a request to register for or take part in an event, using security features while browsing, storing content for broadcasting video or audio, or sharing content across social networks.
- Personalization cookies: allow the user to access the service with some features of a general nature that are predefined according to a number of criteria in the user’s terminal, such as: language, type of browser used to access the service, the regional configuration from where the service is accessed, etc.
- Analytical cookies: when used correctly by us or by third parties, these cookies allow us to quantify the number of users and so measure and statistically analyse the use made by users of the service offered. In this way we can analyse the way users browse our website in order to improve the range of products and/or services we offer.
- Advertising cookies: when used correctly by us or by third parties, these cookies allow us to manage as effectively as possible the supply of advertising spaces in the website, tailoring ad content to the content of the requested service or to the use made of our website. This allows us to analyse users’ browsing habits on the Internet and show them advertising related to their browsing profile.
- Behavioural advertising cookies: are the most efficient way of managing any advertising spaces that the editor may have included on a website, application or platform through which a requested service is provided. These cookies store information on users’ behaviour obtained through the continuous observation of their browsing habits, enabling us to develop a specific profile on which to base the ads that they are shown.
The provider may use third party services which, at the request of VIVEBIKE, will collect information on the use that users make of the website for statistical purposes and for the provision of other services related to the website’s activity and other Internet services, such as Google Analytics. In order to disable the latter, Google has developed an opt-out browser add-on for Google Analytics, which can be accessed via the following link.